An industrial- strength makeover

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Sometimes progress comes with a price.

AD has successfully grown into a $37B industrial buying and marketing group through mergers and acquisitions, but along the way their brand became fragmented as they absorbed different organizations and cultures.

To make sure AD’s value was communicated loud and clear, we created a new identity platform that let them tell a single, powerful story across seven industries and three countries.

This new brand has come to life in digital, in print, and in person at large-scale meetings, helping AD to make deeper connections with their members and the people who help their members thrive.

JK's Role

  • Branding
  • Messaging
  • Visual identity
  • Brand architecture
  • Brand launch and development
  • Website design and development
  • Campaign development
  • Motion graphics and live video
  • Art and graphic design
  • Print and packaging
Created with Sketch.
Created with Sketch.
A new logo and tagline make a clean and powerful impression.
The web redesign that represents a complete rethink of how the brand expresses its value.The web redesign that represents a complete rethink of how the brand expresses its value.
The web redesign that represents a complete rethink of how the brand expresses its value.
Friendly, people-focused imagery makes a human connection in a space where relationships mean everything.
Collateral pieces project the rugged strength of the brand's visual identity.Collateral pieces project the rugged strength of the brand's visual identity.
Collateral pieces project the rugged strength of the brand's visual identity.
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Dynamic brand guidelines deliver a bold, well-defined brand across a variety of touchpoints.
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An accessible video style reflects the one-on-one relationships upon which AD's organization has been built.
Custom photography tells a cohesive visual story across a wide variety of applications.

JK helped us really define our vision and share it in powerful new ways, ones that have helped to drive growth for us and our Members."

Ted Simpson
Senior Vice President of Marketing, AD