Engaging talent around the world

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When this global HR leader needed to highlight their unique value to their own talent pool, we created an engaging employer brand that gets to the heart of their employee value proposition—one that would resonate across languages and belief systems.

ADP rolled out this powerful new platform with localized, customizable content for more than 20 countries and cultures, sharing one engaging story around the world.

JK's Role

  • Employer branding
  • Talent engagement
  • Internal communications
  • Content strategy and creation
  • Communications strategy
  • Integrated marketing
  • Campaign development
  • Messaging
  • Visual identity
  • Art and graphic design
The campaign allows employees to put their personal stamp on it.The campaign allows employees to put their personal stamp on it.
The campaign allows employees to put their personal stamp on it.
PrintPrint
PrintPrint
Print ads and posters are designed to be customized across multiple cultures and languages.
"BE YOU. BE GREAT." sums up ADP's employee value proposition in four little words."BE YOU. BE GREAT." sums up ADP's employee value proposition in four little words.
"BE YOU. BE GREAT." sums up ADP's employee value proposition in four little words.
A vibrant visual identity conforms to a conservative set of corporate brand guidelines.A vibrant visual identity conforms to a conservative set of corporate brand guidelines.
A vibrant visual identity conforms to a conservative set of corporate brand guidelines.

The enthusiastic acceptance of the campaign by our country partners, to me, is proof positive of its success."

Amy Sharry
Director, ADP Global Employer Brand & Marketing