Our Work
All-Clad

Serving up fresh takes on a culinary classic

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The top choice of top chefs, this legendary cookware brand wanted to make more home cooks into faithful fans. JK’s mission: to help All-Clad connect with a new generation of foodies.

A new corporate website got things cooking, showcasing the craftsmanship of their products in action—and as a delicious part of life’s memorable moments, big and small.

Targeted microsites helped them highlight the power and promise of their brand with inspirational, aspirational content. All-Clad Chef Ambassadors puts visitors in the homes and kitchens of culinary royalty. All-Clad Beginnings offers newly engaged couples cookware to last a lifetime. And celebrated Chef Tom Keller puts his namesake collection through its paces on All-Clad TK.

Now, more home cooks are clicking on All-Clad content—and that’s a recipe for success.

JK's Role

  • UI/UX
  • Visual identity
  • Website design and development
  • Art and graphic design
The new corporate website features All-Clad's cookware in appetizing action, and invites visitors to imagine themselves in the scene.The new corporate website features All-Clad's cookware in appetizing action, and invites visitors to imagine themselves in the scene.
The new corporate website features All-Clad's cookware in appetizing action, and invites visitors to imagine themselves in the scene.
Each page of the corporate site is designed to inspire and motivate aspiring home cooks.
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Three targeted microsites make the products personal, translating the All-Clad story in emotional ways that connect with customers.