They’re not the biggest player in commercial displays, but LG’s OLED technology is positively awe-inspiring. To convince designers and architects of its limitless possibilities, LG asked JK to create an ad campaign that would both wow them and win them over.
We knew these audiences would be impressed by the technical specs—but they’d be absolutely captivated by the creative potential. So we skipped the standard techspeak and product shots, and instead told a story rooted in wonder and emotion.
Cross-media campaigns tailor-made for several industry verticals made it crystal clear: with LG OLED screens, you can create unforgettable brand experiences that no other display can match.
To keep the magic going, we created a messaging guide that lets LG project a single, powerful brand voice across all touchpoints—helping them become the talk of the commercial display industry.