Turn more new leads into loyal customers.
The right sales story makes all the difference—and we’ll help you tell it in all the right places.
Sales enablement is more than tools and tactics. It’s telling a clear, compelling, value-focused story about why prospects will want to engage with your company, your solutions, and your people.
But too often, the stories sales teams tell are fragmented. Too focused on features and facts. Or misaligned with marketing.
Your sales story should be the consistent, compelling thread that runs through all your communications—delivering the right content at the right touchpoints, and making the connections that count with your leads.
JK’s sales enablement workshop will help you differentiate your brand, drive buyer preference, and strengthen your sales enablement arsenal.
Together, we can:
Craft your story.
Develop a compelling story and messaging tailored to your customer personas and buyer journeys—one that showcases your value, makes emotional connections, and sets you apart from the competition.
Empower your salesforce.
Put a practical playbook in their hands—enabling them to fully understand and persuasively articulate your new sales story and messaging.
Deliver with impact.
Bring your sales story to life through targeted content, collateral, and campaigns designed to engage prospects and convert them into active buyers—and loyal customers.
Featured project
snapshots.
Signify
Pivoting in a pandemic.
Being a good partner means being ready for anything, so when Signify asked us to help pivot their sales enablement approach in the face of a pandemic, we got right to work. JK created a suite of virtual selling tools that gave Signify’s salespeople new and powerful ways to connect with customers, from animated videos to interactive playbooks to virtual product guides. We even provided the sales leads, crafting an account-based marketing campaign that generated a highly engaged pool of qualified prospects, ensuring sales continued even when the old ways of doing business had stopped.
Heineken
Crafting a powerful promise.
How do you translate a dry, business-focused customer value proposition (CVP) into something that inspires your salespeople and engages your customers? Simple—you wrap it in an iconic piece of your brand DNA, craft a meaningful creative concept, and use classic storytelling techniques to connect in an authentic way. And that’s exactly what we did for our friends at HEINEKEN when we transformed their matter-of-fact CVP into “The Five Promises,” a story-driven platform that quickly communicates what this global brewer brings to the party.
AD
Setting the sales story straight.
How can you sell something you can’t describe? That’s the challenge our partners at AD were facing, and why they turned to JK for a serious brand makeover. We created a brand position that unified what had been a fragmented story, developing a clear and powerful brand position and visual identity that their salespeople could rally around—and then used it as the jumping off point for a multi-channel account-based marketing campaign that employed highly targeted and personalized content to deliver over 120 warm leads.
LG
Inspiring sales of an amazing new technology.
With their bendable screens and amazing picture quality, LG’s OLED “wallpaper” displays offer unmatched creative possibilities for interior designers. So, working closely with our friends at LG, we set out to ignite the imaginations of designers in five key vertical markets, leveraging the power of the Pardot platform to deliver customized emails and targeted landing pages. And when it came time to seal the deal, we created a messaging playbook that guided LG’s sales team through inspiring—and persuasive—conversations with prospects in each vertical market.
ERA
Hitting the mark with mobile sales enablement.
Being a good partner means being ready for anything, so when Signify asked us to help pivot their sales enablement approach in the face of a pandemic, we got right to work. JK created a suite of virtual selling tools that gave Signify’s salespeople new and powerful ways to connect with customers, from animated videos to interactive playbooks to virtual product guides. We even provided the sales leads, crafting an account-based marketing campaign that generated a highly engaged pool of qualified prospects, ensuring sales continued even when the old ways of doing business had stopped.
About JK.
We’ve spent 35 years sharpening the skills that move your business forward. We’re your partner and your guide, ready to help you to find your voice, inspire your salespeople, and connect with the customers who matter most.
Let’s set your sales team
up for success.
Please fill out the form below and we’ll be in touch soon.